Carlos Yasik, Author at Carlos Yasik

Juan Carlos Orozco. "Yasik". 35 Años. Productor, director, post-productor y especialista en Marketing digital de video desde hace 15 años.

Types of Audience for Streamers and content creators

Monday, 11 April 2022 by Carlos Yasik

Viewer 👀 Follower ❤️ Amplifier 🔃 Subscriber 💳 Cheerleader 💰 Ambassador 📣

Published in Blog, Filmmaking, Marketing

Tagged under: audience, streaming, viewers

What is SVOD, AVOD, OTT, OTA and CTV?

Monday, 11 April 2022 by Carlos Yasik

With all those acronyms it is easy to get confused. So, here it is an easy explanation. Linear TV Traditional Tv programming. OTA (Over the Air) Traditional tv channels. VOD (Video On Demand) Video that can be watch whenever you want. Cable Supported VOD On demand content that can be watched using the cable set

Published in Blog, Filmmaking, Marketing, Streaming

Tagged under: ads, streamer, streaming, Video on demand, VOD

Content Creation Funnel for streamers

Monday, 11 April 2022 by Carlos Yasik

Just as in marketing, content creation for streamers must follow the content marketing funnel. I adapted it to create a funnel that is easier to understand for streamers. The only difference is that people is using their time as currency at the beginning, and if they engage enough with you enough, they will become actual

Published in Blog, Filmmaking, Marketing

Tagged under: content creation, content marketing, funnel, marketing, social media, streamer, twitch, YouTube

Looking at camera VS Off-camera

Monday, 14 March 2022 by Carlos Yasik

Looking at camera VS Off-camera Either we stare at loved ones intensely, or we look at strangers to decipher their intentions. The eyes are the window to the soul. We are animals in the lookout for potential threats, food, or mates, being our eyes our first point of contact. Which one will you choose

Published in Blog, Cinematography, Filmmaking

Tagged under: cinema production, cinematography, filmmaking

Portable Video Equipment for mobile cinematography

Tuesday, 01 February 2022 by Carlos Yasik

Rode wireless go System Carrying Case TRS to TRRS Cable for Iphone Adapter for audio Aputure MC Lighting kit 2 Light stands Tripod ball head pack of two

Published in Uncategorized

Display Active Layer Name – After Effects Expression

Monday, 31 August 2020 by Carlos Yasik

Use this script on a Text Layer to show the active layer name. txt = “”; for (j = 1; j <= thisComp.numLayers; j++){ if (j == index) continue; L = thisComp.layer(j); if (! (L.hasVideo && L.active)) continue; if (time >= L.inPoint && time < L.outPoint){ try{ txt = L.source.name; }catch(err1){ txt = L.name }

Published in Blog, Filmmaking, Motion Graphics

Tagged under: action script, active layer, after effects, expression

Inertial Bounce Expression For After Effects

Thursday, 08 August 2019 by Carlos Yasik

Inertial Bounce Expression This inertial bounce expression for Adobe After Effects will help your animations, like text, to bounce more organically, with will take out the robotic look of your motion graphics. Just copy this text and paste the expression on the stopwatch icon on any parameter you want to apply. I usually use it

Published in Blog, Filmmaking, Motion Graphics

Tagged under: action script, after effects, expression, expressions

Filmmaking Gear on a budget for Short films

Tuesday, 02 July 2019 by Carlos Yasik

This is a list of my professional filmmaking gear that I use for filmmaking to create professional cinematographic images on a medium budget. We filmed “It’s not me” in just Three Days. Yeah! Just three days. Just like a 48 hours challenge to keep our filmmaking skills improving. 48 Hour Challenges are a good